Despite its quality, CHIST used to be an unknown dry-cleaner’s chain that didn’t stand out from the competitors. Together with Monochrome branding agency, the client approved a new development strategy for the company, the core of which was the re-branding. The new message to the target audience consisted of two components: professionalism and online accessibility. Our task was to develop a website that would reflect these lineaments to the full extent.
We faced two main difficulties: 1)there were already established brands in the local market and CHIST needed to stand out among them, 2)only 1 month left before the start of the advertising campaign.
Development of a landing page which introduces the brand and its services and benefits to the customer, as well as provides an opportunity to use the company’s new service – online cleaning.
The landing page format helped to minimize the amount of work and get everything ready in the set time frame.
The website is, of course, mobile-friendly.
An animated video, created based on the audience research by Monochrome, became the main detail of the landing page. The texts were written to match the video, taking into account the specified tone of voice.
The final work on the content was shooting at one of the client’s pickup points.
Taking into account the fundamental changes in the company, it was important for the client to have the opportunity to promptly make adjustments on the site without our participation. We made each and every piece of the website manageable from the admin panel with help of ACF (Advanced custom fields), at the same time saving the WordPress ease of use and simplicity.
The website was launched on time and certainly reached its target audience. From the first days after its release, customer’s applications started to come in via the website.