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Website development for a dry-cleaner chain

Discovery/Design/Development

In cooperation with Monochrome branding agency

Task

Despite its quality, CHIST used to be an unknown dry-cleaner’s chain that didn’t stand out from the competitors. Together with Monochrome branding agency, the client approved a new development strategy for the company, the core of which was the re-branding. The new message to the target audience consisted of two components: professionalism and online accessibility. Our task was to develop a website that would reflect these lineaments to the full extent.
We faced two main difficulties: 1)there were already established brands in the local market and CHIST needed to stand out among them, 2)only 1 month left before the start of the advertising campaign.

Solution

Development of a landing page which introduces the brand and its services and benefits to the customer, as well as provides an opportunity to use the company’s new service – online cleaning.

Design

The landing page format helped to minimize the amount of work and get everything ready in the set time frame.

The website is, of course, mobile-friendly.

Content

An animated video, created based on the audience research by Monochrome, became the main detail of the landing page. The texts were written to match the video, taking into account the specified tone of voice.
The final work on the content was shooting at one of the client’s pickup points.

Admin page

Taking into account the fundamental changes in the company, it was important for the client to have the opportunity to promptly make adjustments on the site without our participation. We made each and every piece of the website manageable from the admin panel with help of ACF (Advanced custom fields), at the same time saving the WordPress ease of use and simplicity.

Results

The website was launched on time and certainly reached its target audience. From the first days after its release, customer’s applications started to come in via the website.

Feedback

  • quote

    Dagamma proved to be a reliable partner – everything was done quickly, on time and with high quality. Management is always in touch and ready to help with any questions. Totally recommend.

    person

    Fedor Ponomarenko

    Strategy director, Monochrome

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